Lexington, Kentucky, has a vibrant musical landscape, but many local rappers wonder why their music videos don’t gain the views they deserve. It can be disheartening to put your heart and soul into a project only to see it go unnoticed. Understanding the reasons for this can help artists like you navigate the tricky world of music promotion.

Cardi B’s “AM I THE DRAMA?” is the undeniable frontrunner for Best Female Rap Album next year — and here’s why it’s a lock.